The beverage industry is undergoing a revolution, and it’s one you don’t want to miss. From THC-infused seltzers to sophisticated non-alcoholic cocktails and spirits, the way we drink is evolving rapidly.
For the sober-curious, health-conscious individuals, and cocktail enthusiasts, these innovative beverages offer exciting new ways to sip and savor without the need to drink alcohol.
If you’ve been curious about options beyond traditional alcoholic drinks, this guide will break down the growing trends, benefits, and must-try options in the world of THC drinks, non-alcoholic cocktails, and non-alcoholic spirits.
Regardless of whether you’re looking for something to jazz up your next gathering or simply enhancing your personal drink repertoire beyond the simple classics such as lemon juice, root beer, and sparkling water, read on for all you need to know.
THC Drinks: Cannabis in a Glass
Considered one of the fastest-growing segments in the cannabis industry, THC drinks are beverages infused with tetrahydrocannabinol (THC), the psychoactive compound in cannabis. These beverages offer a new way to enjoy a buzz—minus the alcohol.
Accessibility and Market Boom
The popularity of THC beverages is exploding, and for good reason. By combining the growing acceptance of cannabis products with exciting flavors and formats, these drinks cater to a wide range of consumers.
The market is growing so fast that it’s predicted to expand from $2.04 billion in 2023 to a staggering $117 billion by 2032.
Accessibility is also on the rise. For example, Total Wine & More recently teamed up with Hill Beverage Co. to offer nationwide delivery of THC and CBD drinks starting April 20, 2024. Flavors like Blue Razz and Cherry Limeade are proving to be hits, paving the way for mainstream acceptance.
Power House THC Seltzer.
Brands Leading the Charge
Several brands are setting the standard in the non-alcoholic and THC beverage space:
- Little Saints – Known for mocktails infused with botanicals and functional mushrooms, combining the best of wellness and fun.
- Power House Seltzer – A collaboration between Power Biopharms and Martin House Brewing Company, crafting THC-infused seltzers.
- Hometown Hero’s THC Lemonade – A refreshing twist on classic lemonade with a THC-infused kick.
Regulatory Landscape
Legally speaking, the 2018 Farm Bill opened doors for hemp-derived THC products under specific conditions—such as maintaining a Delta-9 THC content of 0.3% or less.
While federal laws still have constraints, this hasn’t stopped savvy brands from capturing the market with high-quality, low-dose THC beverages that meet legal standards.
Non-Alcoholic Cocktails and Non-Alcoholic Spirits
For those looking to recreate the social ritual of drinking without the booze, non-alcoholic drinks (mocktails) and spirits are rising stars. These alternatives are for more than just teetotalers—they’re suited for mindful drinkers, health enthusiasts, and anyone curious about trying something fresh.
More and more non-alcoholic drinks are providing functional benefits to help with relaxation or energy.
Why Non-Alcoholic Options Are Thriving
Here’s why non-alcoholic beverages are booming:
- Health Focus – No hangovers, fewer calories, and often made with natural ingredients.
- Evolving Social Norms – Sipping a mocktail or a non-alcoholic spirit in a bar is now as socially acceptable as having a beer or light beer.
- Innovative Flavor Profiles – Brands are crafting unique, complex flavors that rival traditional cocktails.
- Functional Benefits – From relaxation-promoting adaptogens like lemon balm to energizing botanicals such as Guayusa, these drinks bring more than just great taste to the table.
A NielsenIQ study revealed that consumption of non-alcoholic drinks grew by 20% in volume in 2023, with an estimated compound annual growth rate (CAGR) of 17% projected through 2028.
Millennials—representing 66% of non-alcoholic spirit buyers—have fueled much of this trend, eager to drink differently while maintaining the experience.
Creative Offerings in Bars and Restaurants
Bars and restaurants are redefining their menus to meet demand. Take, for instance:
- Burle’s Bar in Atlanta – Offering a mocktail made with balsamic shrub, ginger beer, and fresh basil.
- Nubeluz in New York City – Known for crafting elegant, multi-layered non-alcoholic cocktails featuring top-notch products like Ritual Gin Alternative and Ritual Tequila Alternative.
Both establishments underline the creativity and craftsmanship going into these drinks, inspiring more venues to follow suit.
The Best Non-Alcoholic Spirits to Try
If you’re building a non-alcoholic bar cart, here are some must-haves:
- Ritual Gin Alternative – Perfect for reimagining classic gin-based cocktails.
- Seedlip Drinks – A pioneer in the field, offering blends like Spice 94 and Grove 42.
Pair these with mixers like ginger beer, soda water, and fresh lime juice for a refreshing way to sip your favorite mocktail. Or switch things up with THC drink mixers!
What Do These Trends Say About Us?
The rise of THC drinks and non-alcoholic options speaks volumes about shifting habits and values:
- Mindful Choices – Consumers are turning toward options that support their overall well-being, whether physical, mental, or social. Consumers are also looking for cocktails that may be sugar-free and gluten-free.
- Sustainability – With many brands emphasizing eco-friendly sourcing and production, choosing these alternatives often aligns with sustainable lifestyles.
- Innovation and Fun – Exciting flavors, minimal side effects, and tailored experiences make these drinks a thrilling alternative to traditional alcoholic beverages.
For relaxing times, make it Peachy Dream times. It’s one of our favorite cocktails from Hometown Hero.
Tips to Explore These Exciting Options
Curious to try THC drinks, mocktails, or non-alcoholic spirits? Here’s where you can start:
- Experiment at Home – Use mixers like ginger beer, soda water, and fresh lime juice to create your own blends. Try mixing a Ritual Gin Alternative with a splash of tonic water for starters.
- Visit Local Bars – Scout out establishments offering non-alcoholic menus. You’ll often find inspired combinations you can’t replicate at home.
- Check Retailers for New Brands – Keep an eye on stores like Total Wine & More, which now carry THC beverages and non-alcoholic spirits.
- Host a Tasting Party – Invite friends over to sample new drinks, share recipes, and explore what works for all of you.
Sipping into the Future
The beverage industry is proving that there’s no need to drink alcohol to enjoy amazing flavors, creative cocktails, and great social moments.
THC drinks, mocktails, and non-alcoholic spirits offer something for everyone—whether you’re health-conscious, sober-curious, or simply love experimenting with the newest trends.
Want more inspiration? Take a bold first step and explore what works for you. With so many options on the market, your next favorite cocktail or spirit might just be alcohol-free.